Our Site Ads campaigns work like a personalized adserver: display banners in some areas from your website, depending on user segmentation
For this to work you first need to:
- define zones and groupings for your website.
- create at list one campaign with at least one banner.
For each campaign you can set impression limits, start & end date and default link for all banners.
Campaign content works in a waterfall process:
Checks first banner group (ad groups) and if it matches conditions it will display one of the banners for each found zone on that page.
Then it continues to ad group 2 and for each zone found on that page it displays one of the banners.