Our system integrates with Google Analytics (and other analytics software) by adding custom UTM tracking params to our outgoing links.

Those params can be configured for the entire account and modified on campaign level if needed.

You can use dynamic tags like the ones below:

• **|campaign.type|** for newsletter, recurring or transactional
• **|campaign.title|** for campaign title you’ve set
• |date and |truncate from our examples are called modifiers and allow for the value to be modified accordingly

Please read tags & modifiers to learn more about those dynamic values.

Setting extra params

The last input field allow you to set extra params that are added to your campaigns. Those params need to be set in a valid URL query string format:

param=123&another=**|user.email|**

Campaign Level UTM Params

UTM params can also be set at campaign level. Read more here.