Any ecommerce sale consists in multiple touch points. For example, before buying, a customer visits your website multiple times:
- Users searches on google after a category name and lands on your website. Maybe at this point he subscribes to your newsletter;
- Finds you on Facebook and visits the website again;
- You send a newsletter and user opens the email;
- If you have paid advertising you might take him again to visit the website after another day and maybe adds some products to the cart;
- He receives a cart recovery email within an hour, clicks on it but doesn’t finish the purchase;
- Comes back from direct source (type your url in the browser) and finishes the purchase;
At this moment the purchase will be attributed to your G Analytics account as direct source purchase. We count it for both campaigns (newsletter and cart recovery email) as an assisted sale!
As a conclusion, the number of assisted sales for a campaign might be higher than the number of sales from a campaign found in G. Analytics.
New statistics starting May 2017 work as below:
Assisted campaign events
Only the following events will be considered as assisting purchases, if they happen within 7 days before purchase:
- click on email campaign
- click on site campaign
- click on push notifications
- submit form (email collector/poll)
Assisted product recommendations
Any clicks on items (from our recommendations) that are also bought within 1 day after click will add to the total of assisted values.