If you decide to have our onsite interactions overwrite Analytics sources, you can set things this way. This will make Sources report in Google Analytics display our campaigns, so it will be easier to see conversion sources.
Under Setup->Integrations there is an option to be enabled:
Now, when users interact with our onsite campaigns, in your Google Analytics a new traffic source will show up:
- UTMsource: vtmarketing
- UTMmedium: interaction
- UTMcampaign: <id of campaign>
Note that for now merchandising campaigns will not update the source when user clicks one of our recommended products.